Useful Resources

Articles

National Post Generation Y-ers driving the Canadian luxury goods market

Millennial Marketing – Online, On Campus

Newsletter Archive

June 2012 – How to reach Millennials before they spend billions

May 2012 - The ABCs of Back-to-School
BTS: Three little letters. $68 billion.

May 2012 - E-reader or tablet? It depends on you.

April 2012 - Millennials turning to credit – Bonanza imminent for card companies

March 2012 - Marketing to Millennials Who are Gaga for Tablets

March 2012 - Marketing to Millennials: It’s not magic, but it’s close

February 2012 - What Millennials Want? Choice!

December 2011/January 2012 -
Strategies for Reaching Millennials in 2012

October/November 2011 –
A Modest Proposal: Corporations Can Be Good

August/September 2011 -
Millennials: The Dominant Online Consumer Group

July 2011 - Millennial Spending Surges

June 2011 - The Foundation for Permanent Success

May 2011 - Millennials Vote with their Wallets