Millennial Facts & Stats
- Percentage of Millennials who will trust a company more if it is socially/environmentally responsible: 83%
- E-commerce and online auctions account for $219 billion in annual spending
Average annual growth rate is above 10%
- Consumers who have made purchases with their smartphone:
Ages 18-34: 51%
Ages 55-64: 18%
- Business success should be measured by more than just profits:
Millennials: 92%
Business leaders: 71%
- 83% of Millennials sleep with their cell phones
- Millennials are far more involved in rating products and services online
Millennials: 60%
Non-Millennials: 46%
- Percentage of Millennials who feel personally responsible for making a difference in the world: 61%
- Millennials are far more likely to upload videos, images, and blog posts to the Web
Millennials: 60%
Non-Millennials: 29%
- Use a mobile device to read user reviews and to research products while shopping
Millennials: 50%
Non-Millennials: 21%
- Likely to explore brands on social networks
Millennials: 53%
Non-Millennials: 37%
- Millennials who own a laptop: 86%
- Find mobile apps somewhat or very convenient when buying something online
Millennials: 58%
Aged 55-65: 26%
- When making purchases, more likely to favor brands that have Facebook pages and mobile websites
Millennials: 33%
Non-Millennials: 17%
- Own a smartphone:
Millennials: 59%
Non-Millennials: 33%
- Use gaming platforms
Millennials: 67%
Non-Millennials: 41%
Sources:
