Millennial Marketing Blog

Businesses that market to Millennials have particular reason to look closely at the results of the just-finished U.S. presidential election. About 23 million Americans under the age of 30 voted last Tuesday — representing about half of the eligible voters … Continue reading →

Doing good can help the world – and the bottom line Businesses that successfully market to Millennials — the 18 to 30 year old demographic that is redefining everything — can get an important insight from a new study. Even … Continue reading →

Businesses that market to Millennials — the 18 to 30 year old demographic that controls $400 billion in annual spending — can celebrate some good news. Actually, the news is good for Millennials themselves. Despite perceptions that this generation is … Continue reading →

The venerable department store Macy’s has recognized the crucial necessity of marketing to Millennials. The chain has recently unveiled 13 new brand and extended 10 other brands in an effort to reach the 30-and-under demographic.  The department store makeover has … Continue reading →

An increasing number of businesses are offering services to clean up personal or corporate reputations online, such as negative comments about business practices or individual credit rating histories. Businesses that market to Millennials have to worry about how they appear … Continue reading →

A simple truism explains much about the mysterious 20something Those who market to Millennials — the 20something generation also known as Generation Y — have been fretting that this increasingly important demographic is not jumping on the consumer bandwagon like … Continue reading →

Those who market to Millennials, particularly those in the automotive and related industries, will be heaving a sigh of relief at some recent news. As we discussed in a recent blog post, it seems young consumers are not investing in … Continue reading →

Evidence is piling up faster and faster that new technologies are replacing old means of communication. For companies that are marketing to Millennials, this evidence is crucial — and sometimes surprising. More and more Americans are getting their news from … Continue reading →

Millennials may be a new genre among the generation Many of the people who are marketing to Millennials have gone slightly hysterical in recent months over the realization that they do not understand the market they are trying to reach. … Continue reading →

Millennial behavior in elections, spending linked Companies that are marketing to Millennials — the 18 to 30 year old demographic also known as Generation Y — may find much to learn in contemporary political developments. With the completion of the … Continue reading →