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Author Archives: joellem
Fantastic Fads and Their Twins of Today
Every generation has had its share of fads. We can all remember when we needed a Razor scooter, lost our first Pog match, heard still-baffling rumors of the inevitable dark consequences of Dungeons and Dragons – and listened to countless … Continue reading
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Predicting how Millennial Consumers will Behave
Millennials have presented their teachers with very particular challenges: how to engage and educate a generation that seems to think and absorb information in ways that are fundamentally different than generations that preceded them. Understanding what teachers have learned can … Continue reading
Posted in College Marketing, Generation Y, Uncategorized
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Marketing to Millennials – Being Heard and Seen in the Earphone Industry
How earphones can stand out in a crowded Millennial marketplace. Headphones have been prevalent on the streets since Sony unveiled the Walkman. But never have they been so ubiquitous – or noticeable. For years, smaller was deemed better. Earbuds were … Continue reading
Posted in Generation Y, Millienials
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Marketing to Millennials Who are Gaga for Tablets
With the much-hyped launch of iPad3, the “tablet” market reaches a euphoric new height. But even before the latest incarnation of Apple’s bigger-than-a-smartphone but smaller-than-a-laptop accoutrement, market share has already skyrocketed. From January to December 2011, the number of Americans … Continue reading
Posted in College Marketing, Generation Y, Millienials
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Why the happy face?
A study released by the Pew Research Center last week has surprising numbers about Millennials’ life choices and circumstances. The proportion of Americans aged 18 to 24 who are enrolled in high school or post-secondary studies has increased 50% since … Continue reading
Posted in College Marketing, Generation Y, Millienials
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Face it or pay: CSR is key
Corporate social responsibility is a critical criterion for Millennials when they are choosing employers and making purchasing decisions. This fact is key for any business that looks for success in attracting customers and great employees. Fresh studies continue to reiterate … Continue reading
Posted in College Marketing, Generation Y, Millienials
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Strategies for reaching Millennials in 2012
The coming of the new year inevitably leads us to think of both the past and the future. For the entrepreneurial innovator, who is always thinking of the future, this should be a time of intensified planning. For those who … Continue reading
Posted in College Marketing, Generation Y, Millienials
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Driving Millennials – or not
More and more young people delay – or opt against – getting their driver’s license. Astonishingly, according to a study just 75% of 19-year-olds had their driver’s license in 2008, down from 87% in 1983. Among 18-year-olds, the number was 65%, … Continue reading
Posted in College Marketing, Generation Y, Millienials
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The Value of Values
This is a revolutionary time, as anyone keeping up with the news knows. Dictators are being dethroned most unceremoniously. What will replace them, in many cases, is a vacuum of uncertainty. No one, the apocalyptic Mayan calendar included, can see … Continue reading
Posted in College Marketing, Generation Y, Millienials
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The Revolution Is On
There was a time when North American households had three TV stations, a radio and maybe one daily newspaper through which to view the world. Now, almost every household has access to billions of news sources. Rather than rely on … Continue reading
Posted in College Marketing, Generation Y, Millienials
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